Have your customers find you
Local SEO is about telling the search engines that yours is the most relevant and useful website to suit the needs of your growing audience. Right now, there are thousands of people near you searching for a business like yours, depending on the size of your geographical area. The right local SEO optimizations help search engines understand where you’re located, what markets you serve, what you offer, and how customers can best reach you.
Thousands of review sites and data aggregators exist online. From Yelp and TripAdvisor to Angi (previously Angie’s List) and your GMB profile, you need to ensure every platform contains relevant and current information. As you can imagine, keeping your local listings up-to-date and consistent for users and search engines is no small feat. When you work with Maverick Digital, your citations are always in the best of hands.
We maintain a network of thousands of the most important business directories that major search engines crawl. By listing your business and maintaining those listings, we can effectively maximize your online visibility for prospective customers who may be searching for you right now.
Local SEO is about knowing all of the various sources people use to find businesses like yours and ensuring your company shows up prominently.
On top of listing your brand in the appropriate directories, we also ensure your information remains consistent and up to date on each of those platforms. Did you recently change your business hours? Did you move across town? Search engines crawl all of these review sites, directories, and data aggregators on a constant basis. If your information is contradictory, the search results will be less likely to highlight your website.
Our manual citation services have helped hundreds of local brands outrank their local competitors and even national brands, and we can help you do the same.
With our local SEO Audit and Action Plans, you get a comprehensive assessment of your online presence and performance. This covers everything from the technical elements behind the scenes to the more client-facing elements like social media profiles and on-site SEO. The overall aim is to improve your current website’s position, so local customers see and choose you above all other competitors.
Our audits are not designed by some piece of software. Rather, we hand-craft each of our audits using local SEO expertise honed over decades of experience. We will comprehensively scour your website to identify each and every issue that may slow your site down or cause you to lose customers.
We focus on three primary elements: On-page SEO, technical SEO, and links. Here is a quick rundown of what your audit may look like.
On-Page SEO factors
URL Structures for Site Domains and Subdomains
Potential Redirect Issues
Potential Code, Technical, and Crawl Issues
Site Content Quality and Strategy
Current Analytics Data
Potential Duplicate Content Issues
Sitemaps
Current Search Engine Indexing
Mobile Optimization:
Site Architecture
Social Media Presence
Site Technologies
Site Speed
A critical key component of local SEO is citation building. Your local citations and directory listings must be up to date so that Cincinnati area prospects can find you online. We can assess your web presence to identify inconsistencies with local citations that may be holding your website back from appearing on the first page for local web searches.
We use proprietary software to crawl thousands of directory sites for your citations to view and comprehend the data the way Google crawlers do.
Once we identify where your citations require edits or revisions, we can implement those changes on the behalf of your business. This saves you time and paves the way for immediate improvements in local search rankings.
Google is more likely to trust and rank websites that have consistent information online with regard to physical addresses, store hours, phone numbers, and other information customers seek in response to their queries. Make sure your citations are correct by starting with a local SEO audit.
Business SEO is not a one-time fix. As with any marketing strategy, you must remain vigilant to guard against constant change. Just as Google’s algorithm changes, your business will change in the future. You might offer new services, and target a new segment of customers, in order to remain competitive.
For this reason, local citations require constant maintenance as your store hours, website structure, URL paths, products, and services continue to grow and expand.
Using proprietary software and analysis tools, we regularly audit your listings to prevent inaccuracies or errors. This ensures that your citations remain consistent and competitive long into the future.
As more online directories collect data about businesses from around the web, we strive to remain current on the most important platforms in your industry. We add your location and quality digital media to your local listings to provide your brand with a competitive edge wherever prospective customers may search for you online.
Maverick Digital ensures that your local SEO strategy grows along with your business. Our citation monitoring removes the inconvenience for your local business by doing the work of keeping your information consistent, accurate, and optimized across thousands of directories, while consistently building out new ones.
SEO focuses on your website rankings on a national scale, or even globally. The aim is to make your website prominent for keyword searches in a variety of regions.
Local SEO is focused on smaller areas like cities and subregions, such as Cincinnati or West Chester, with the overall goal of attracting more localized traffic and rankings.
SEO is the process of increasing unpaid and organic traffic to your website. Local SEO has the same intent, though there is a geographic aspect. It is an especially useful tool to help your business promote your products and services to potential customers in your area.
The difference becomes apparent in the way people search for things online because traditional SEO wants to find the most relevant content, while local SEO wants to find businesses or locations.
The geographical area of your company may sway SEO, but it is not always connected to physical stores. Here are some examples of local SEO at work: “Sydney pizza” and “car dealer in Parramatta” searches suggest that the user has local intent. There is a much stronger inclination of purchase, too, which dramatically alters the types of pages that Google or Bing will display on their search-engine results.
Local SEO is a way to increase organic or unpaid traffic to a website when consumer queries have an intent for local geographic information. Examples of these queries might include “best burger in Balmain” or “veterinarian near me.” Both searches suggest the user wants to find useful information to guide their dining or pet-care needs.
Optimizing your website means writing content that includes a geographic connection to a specific location. That can be as simple as putting your building address online. Once this information is available to Google, the company will use it to see whether or not your business fits an existing geo-signal.
Google will also look for other relevant information to facilitate information to users. That typically includes NAP – name, address, and phone. Listing these details on your website makes it easier for Google to locate you and share your business.
However, it’s not just on your site this needs to be found. Google will look for local citations – listings on business directories and other such places.
Finally, the quality of your reviews on the Google My Business platform play a role. The more reviews and the higher your rating the great the effect it has on your local SEO performance.
Local SEO refers to optimizing a website for consumer queries with geographic intent. The goal of local SEO is to associate the physical location and contact information of your company. An example of a query you would want to target might include “realtor” or “realtor in Cincinnati.”
There are a couple of simple steps you can take to improve your local SEO. That includes adding NAP or your name, address, and phone number to your website. You also can correct any erroneous business information and create a Google My Business profile.
Companies have a dozen other ways to improve their correlation with local services and products. Some of these include more intricate processes, such as creating a responsive mobile interface and earning high-quality backlinks. When it comes to conquering these things, you might want to reach out to a trusted local SEO agency, like Maverick Digital – just click the Let’s Chat button now.
A local citation is any reference to the name, place, or phone number (NAP) of your business. These mentions can occur on your company’s website, directories, or social-media platforms. Google and other search engines use them to locate and tie the products and services of your business to a geo-signal.
While the elements of NAP are the most common forms of local SEO citations, they are not the only ones. Other sources for information can include videos, images, business categories, driving directions, email addresses, fax numbers, and social-media platforms. Search engines will even consider what types of payment your company accepts.
Local SEO citations draw on a wide range of sources, from Google My Business to government databases to guilds. Make sure that the available information for your business is accurate at every one of these sources. Misinformation can undercut your SEO and, in turn, your Google visibility.
AP is an acronym that refers to the name, address, and phone number of your business. These are essential pieces of information when it comes to finding your company on a local search. Incorrect or confusing information can lead to poor user experiences and can stifle your website’s Google visibility.
Creating NAP information for your company website is easy. The three pieces of information should be on a highly visible part of your website that Google and consumers can read. If you have a Google My Business listing, make sure the information there is correct, too.
Once you post the NAP to your website, you need to also create listings on local directories, and follow up to find any preexisting potentially incorrect listings. Give your company a Google search and verify that everything is factual on all of the sites that list it. You might want to create a compilation of listing sites so you can do routine checks for accuracy.
Yes! The factors that influence how a website ranks on organic search is always changing and evolving. The strategies that were effective for local SEO 4-5 years ago are all but redundant at this point. SEO is far more competitive than it has ever been, and the search ranking algorithm is more complex than ever before.
Google is constantly refining and improving their algorithm to ensure that the best websites appear on page 1 of Google. As such, the factors that make a website rank are always shifting as Google looks to weed out low quality sites that manipulate the search results for short term gain. We take a long-term approach and abide by Google’s Webmaster Guidelines to ensure that the strategies that we implement now are going to continue to benefit your business for years to come.
We specialize in business citations and local optimizations that help brands increase their sales, revenue, and local market share. Whether you want more foot traffic to your brick-and-mortar store or to appear in the Google Map Pack, local search engine optimization can help you reach the customers who are already looking for services in your area. Presently, local searches account for nearly half of all Google searches, making it all the more important for your brand to strategize accordingly. You’ve already established yourself as a trusted local business. Now, you’ll want to make sure people can easily find you.
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