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Frequently Asked Questions
The clients we work with tend to ask comparable questions related to progress, fees, reports, and troubleshooting. We know your time is valuable, so we have detailed the answers to the most frequently asked questions below. Don’t see the answer you need here? Contact us anytime and we’ll provide the knowledge you seek.
SEO stands for Search Engine Optimization. This is the art and science of driving targeted web traffic to your website from search engines like Google, Bing, and others. By increasing your site’s rankings across a myriad of keywords, you will begin noticing an increase in the organic traffic your web presence receives. Organic traffic is the kind that comes from Google’s natural listings as opposed to paid ads.
Good question! The answer is: It depends.
In the past, you could launch a website, optimize a few title tags, and your site would shoot to the top of the search engine rankings within a few weeks. Those days are long gone.
These days, you can’t launch a website and expect it to rank for a competitive search query overnight. It can take weeks or even months for an organic SEO campaign to become successful, as Google only ranks relevant sites that have established authority.
To achieve authority, and to earn your way to the top of Google search engine result page (and stay there), you need to put in consistent effort using effective techniques.
The short answer is that it takes between six months to one year to see results from organic SEO, depending on the competitive nature of your industry and the level of resources you allocate to your strategy.
On the other hand, it may take only a few months to rank for a local term (for example “plumber in Houston”) whereas it would take years to rank a new website for a ubiquitous term like “laptops.”
According to Google’s John Mueller, it could take the search engine up to a year to determine where a new site should rank, and fluctuations are expected in the meantime.
Yes! Your business should have been investing in SEO yesterday, but there is still time. Search engine optimization provides you with an effective way to enhance search traffic without paying for clicks.
Speaking of paying for clicks, when you run PPC ads, you will be charged for each click you earn from digital ads.
However, if your website ranks organically on a search engine like Google, the traffic you earn is free (at least in terms of cost-per-click).
Of course, it requires investment into the skills and resources necessary to rank a website organically in the SERPs. If you are able to rank your website at the top of the search engines, you will benefit from a stream of traffic that isn’t associated with click costs. The traffic also won’t stop the moment the ads are turned off. The same can’t be said for PPC digital marketing.
Rank organically and you will enjoy 24/7 visibility and all the success that comes with it.
Search optimization is a MAJOR source of traffic. A whopping 68% of all traffic on the web starts with a Google search. If you add together traffic from other popular search engines (Bing, YouTube, and others), 70.6% of all traffic originates from a search engine and generates 300% more traffic for websites when compared to social media.
Absolutely! SEO can help you rank highly in the search engine results pages (SERPs) for relevant keywords, helping you attract more targeted, high-quality traffic.
Furthermore, a website that is fully optimized for search will enhance the user experience.
More search traffic coupled with a terrific user experience can increase your conversion rate.
SEO is the process of optimizing your website to rank higher within search engines like Google. As far as how it works, that can get a bit technical.
Google uses over 200 ranking factors. By taking such a comprehensive approach, Google’s algorithm ranks websites based on the relevancy and authority of their pages.
As Jason Barnard (The Brand SERP Guy) once said, to paraphrase, Google strives to recommend the most relevant answer from the most trustworthy source in the most appropriate format for each user.
To be successful with search engine optimization, your business needs high-quality content that is relevant for each specific search query. You also need to make sure your site is seen as a trustworthy source, which is easier said than done. High-quality content creation is one of the ways to build authority and trust with search engines and users alike.
This is not an easy question to answer. SEO costs vary widely. Some agencies charge hourly fees for SEO efforts while others offer a flat fee.
Here at Maverick Digital, we offer three distinct packages that can be tailored to suit your specific needs. You can opt for a package that includes individual services, or you can combine different services into a comprehensive package.
We charge a monthly recurring rate on a set day each month for your convenience. That way, you always know how much you owe each month by the due date. This eliminates guesswork and removes arbitrary hourly pay schedules while our team works on your behalf.